Marketing Expectations for Facebook Ads

As Facebook’s stock price continues to dip, it’s ad performance is going to be put under an even more powerful microscope. Here’s a great chart on what marketers are looking to get out of their ad buys on Facebook. This seems to back up data that ads on Facebook are far more effective at driving new fans to pages, but not so great at moving users outside the walls of Facebook.

Facebook Ads 2012 Report Recap.

For a more charts and an in-depth analysis on the study, which also covers how marketers are using the social graph to target their audience, check out Brianna Smith’s post on her blog here:

via Facebook Ads 2012 Report Recap.


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