#16TrillionFail – When A Big Hashtag Purchase Backfires On Twitter

What was supposed to be a carefully planned hashtag promotion purchased by Americans for Prosperity, a republican backed group seems to have backfired.

During President Bill Clinton’s speech, and hours after the Democratic National Convention, a sponsored hashtag (#16TrillionFail) was supposed to pin the current state of the deficit to on President Obama. Ironically, thanks to a very pointed speech by President Clinton the purchase became target practice and a forum for amplifying some of President Clinton’s most potent sound bytes.

Even worse for AFP: this graph from @MotivatedInOhio began to resonate adding some substance to the biased backlash… Ouch.

Considering the number of #arithmatic hashtags I saw coupled with the #16TrillionFail sponsored hashtag, I’m surprised #arithmatic wasn’t a trending topic as well. If you missed Clinton’s speech here’s the big soundbyte of the night that coined the #arithmatic hashtag.

Image source: Politico

Now, people ask me all the time how we got four surplus budgets in a row. What new ideas did we bring to Washington? I always give a one-word answer: Arithmetic.


4 thoughts on “#16TrillionFail – When A Big Hashtag Purchase Backfires On Twitter

    • Hey Alonso – thanks buddy. There are a few of these examples of the hashtag gone wrong. McD’s comes to mind most prominently. If you put a case study together let me know – I’d love to take a look!

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