I’ve been on the look out for what form the next really popular medium for digital storytelling will be. My guess is the sweet spot lies somewhere between video, photos, and infographics.
Infographics can tell a story in a single glance, allow the viewer to control the pace of the story being told, and the good ones have an aesthetic that is conducive to sharing. Video, on the other hand, can go viral, but to get the same amount of information that is conveyed in a really rich infographic you risk losing it’s “share-ability”.
This solution from Microsoft seems to have all the positive aspects of both worlds: it allows a person to consume information at their own pace while adding an element of dynamism to enrich the experience. Essentially focusing an audience on a single piece of a story and simultaneously eliminating all the background noise that is usually present with video is really interesting. I can’t wait to see some creatives get their hands on this and create something really interesting.